starting over completely and losing all your upgrades when you lose makes this NOT an incremental.
sorry you should not bill this as an incremental. at all. it's very misleading.
it is a nice game though the selection time is annoyingly short.
everything else felt properly balanced. though there was a difficulty spike around level 6 or 7.
but that would have been fun to deal with if this was actually an incremental.
i'm going to head over to /r/incremental_games and make sure this is pointed out if you posted this there. though i'm sure the people there would lambast you for this.